Events are timeless, even Julius Caesar cited the phrase ‘Bread and Games’. Events are a major part of our existence. People like to flock together, to celebrate, to be entertained and to do business.

New Media can benefit from the effectiveness of Events, but they will never replace Events. There will always be live communication. A business model will never come into existence through LinkedIn, Facebook or Twitter.

It is written on the back of a beer coaster. This is only possible when people meet face-to-face. Author Ben Gosman is an experienced expert who looks at Events in a behavioural scientific manner. In this book he discusses the significance of Events, the next step in Events, the Off Stage Experience and the current environment of Events in the Netherlands: in Maslow’s Penthouse.