Events are the catalyst of the economy. Every euro invested in networking has a ten-fold turnover in the economic trade. Despite the rise of New Media physical meetings will never disappear. ‘90% of success is just showing up’.
Author Ben Gosman addresses this phenomenon in this book. Not the performance On Stage, but the visitor’s experience Off Stage determines the success of an Event, which cannot be directed. ‘The table magician doesn’t entertain the audience; the audience entertain themselves with the table magician.’
The soul of Events is changing. In the Netherlands we have reached the top of Maslow’s pyramid of needs. Living in Maslow’s penthouse leads to a number of side effects, such as regret minimisation, autism, social exhibitionism, and opinion incontinence. Dutch people seize every opportunity to celebrate, even a disappointment. The soul has made way for bliss.